5 Benefits of Personal Brand Photography

First off,  I have a confession..... As a small business owner, I have struggled for years on how to put myself out there, how to reach my ideal client and how to be consistent. Can you relate?

Having a thoughtful, solidified brand is valuable to any working professional. Your personal brand is what sets you apart from the competition. Having professional yet approachable personal brand photos on your website, social media, and business cards will help other people remember you and get to know you.

If you’ve been struggling with putting yourself out there, I’m sharing 5 benefits of Personal Branding Photography below!

1) CONTENT

Let's be honest here, content, content, content. It's literally everything when it comes to marketing yourself in today's world. And we have all heard the famous quote "a pictures is worth a thousand words"- meaning a single still image can convey its meaning or essence more effectively than a mere verbal description..... this is very thought provoking. As we scroll on social media, we rarely stop to read, but an appealing image can draw us further to investigate content.

2) NARRATIVE

Eye-catching imagery does not just support your content, it can often tell your story for you. Photos demonstrate, teach, inspire, and communicate emotions. Using quality photos shows your clients that you understand who you are and how you can help them.

3) CONNECTION 

When we share our passions, dreams, confessions & fears we are able to connect and become relatable to like-minded clients! Your clients want to know you before they work with you. They want to have a glimpse of who you are, what you enjoy, what you offer and what your personality is like. Custom brand images help you to become relatable and truly connect with your ideal client.

4) EXCLUSIVITY

You offer a UNIQUE experience or expertise, SHOW IT! Images that are tailored to that experience will give insight on what a future client can expect from you. 

5) BRAND ELEVATION

Sharing consistent images that are customized to YOUR business will elevate brand recognition! Think with me for a moment... when you are researching a business to work with, how important is it to see relatable images and content on their website, social media or other forms of marketing? Brands that are consistent will stay at the top of your mind and always be recognizable. When clients see professional, quality images throughout your platforms, they know you will take your business seriously. 

Do you see how these benefits will truly elevate your brand and business?

I am going to add 1 more thing to this list! 
BONUS: Confidence
Why do I say that? Well I just had my own personal branding photo session with my sweet friend, mentor & incredibly talented and amazing Kimberly Romano in Florida. Ya'll!!! Check these out! I am so excited to utilize these images!!!

Tampa, Florida

Photos taken by Kimberly Romano

HMU Femme Akoi